Digital Marketing Professional

Yusuf
Tajwar

Google Ads certified specialist turning budgets into measurable growth. Search · Performance Max · Shopping For eCommerce brands Worldwide.

Current Role E-Commerce Exec @ ShoppingIQ

Experience 1+ Year

STACK

GOOGLE ADS

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META ADS

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GA4

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GTM

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GMC

Certifications 3 Google Ads

Based In Lucknow, India

PERFORMANCE MAX + DEMAND GEN + SHOPPING + GA4 PERFORMANCE MARKETER + REMARKETING + MEDIA PLANNING + ROAS OPTIMIZATION + GTM + CONVERSION TRACKING +

Work

Selected
Experience

Nov 2024 — Present

ShoppingIQ

Remote · London, UK

E-Commerce Executive

Managed campaigns across Meta and Google Ads — targeting, tracking, objective alignment.
Drove continuous growth through Search, PMax, and Shopping campaign optimisation.
Conducted keyword research and wrote ad copies that lifted CTR and conversion rates.
Daily monitoring of Google Ads and Merchant Center — resolved issues before they cost money.
Delivered weekly and monthly performance reports with clear, actionable insights.
Resolved GMC product disapprovals to maintain uninterrupted campaign delivery.

Sep — Nov 2024

Launchigo

Lucknow, India

Facebook Ads Intern

Ran Meta ad campaigns; mined the Facebook Ads Library to reverse-engineer competitor creatives.
Managed daily content across 6 Instagram and 2 Pinterest accounts.
Assisted with Shopify product uploads — descriptions, pricing, imagery.
Handled a YouTube channel — content scheduling and audience engagement.

Jul — Sep 2024

Digipodium

Lucknow, India

Google Ads Intern

Wrote targeted ad copy matching message to audience intent across multiple campaigns.
Gained hands-on experience with Search, Display, and Video formats.